The search for partners within sport.

Lacuna Cycle Sport understands the importance of brand image, awareness and representation, and feels that the medium of cycle sport is a perfect avenue for brand exposure. The world is becoming more health conscious on a daily basis, and as a result the benefits of sport have never been more evident. The association of a brand with a successful cycling team evokes a powerful and lasting image.

The representation of our sponsors and partners is of the uppermost importance to Lacuna Cycle Sport and any team created under its guidance. Lacuna Cycle Sport looks to create a UK based professional cycling team, in doing so we search for partners and sponsors that hold the same ideals.

 

The creation of a team under the guidance of Lacuna Cycle Sport would promote the brands and image of the team sponsors and partners on and off the road. Television, internet sites, magazine and newspaper    articles would all provide a platform for brand representation and wider exposure through the sponsorship of the team, not only through title sponsorship, but through advertising space on rider jerseys and equipment, such as team vehicles.

A core group of cyclists has been formed to provide the basis of a team that will compete at the highest levels in Great Britain and Europe. The riders, all with international experience and proven results, will look to target the Premier Calendar Series and Elite Circuit Race Series in Great Britain, and the Union Cycliste International races "East Midlands CiCLE Classic (Rutland-Melton)", "Abergavenny Criterium International" and the "International GP Wales". Other high profile races will also be added to the team’s calendar once agreed with its future partners and sponsors in the sport.